A Brooklyn-based couple is shocking the bedding industry. Vicki and Rich Fulop developed the concept of selling sheets direct to consumer after a weekend getaway. Vicki says they slept on actually great sheets and shopped them from the hotel, just to find out that they cost $800.
The Fulops chose it was time to make high quality sheets more cost effective. They called their New York-based business Brooklinen and got to work learning whatever they might about bedding.
Lesson number one: Thread count isn't whatever. Rich says thread count is important, but not the most essential thing. It's one of numerous elements that produce a good set of sheets.
What's much more crucial is where the cotton is from, how it's made, how it's woven, and the length of the cotton staple. A long staple makes for a finer, more powerful thread that's really soft, however also withstands constant cleaning and tablets less.
Vicki and Rich chose to choose 270-thread-count long staple single-ply Egyptian cotton sheets that they manufacture in Israel.
They got Brooklinen going last summertime, selling one fabric in six sizes and five colors beginning at $99. They released on Kickstarter with an objective of $50,000 in sales in 30 days, and blew past that, selling 2,000 orders and generating $237,000.
Today, Vicki and Rich are still the only full-time Brooklinen staff members, however in the in 2015 their service has grown. Rich says they'll soon reach their 10,0000 th consumer, and they hit $1 million in sales in their first 9 months, working out of their apartment or condo.
They have actually since moved into a brand-new workplace in Brooklyn, and have actually contributed to their collection of bedding. They now sell both classic and luxe sheets in 10 various colors. They have actually likewise included duvets, comforters, Pendleton blankets, pillows, cleaning agent from The Laundress, and even candles.
Rich says they wished to take a worldwide technique so they can share stories about where their products are sourced and how they're made. Their blankets are made in the United States, their comforters and pillows are made in Canada, their sheets are made in Israel, and the cleaning agent they offer is made in New York.
So what's next?
They want to expand and offer products for all areas of the home. Next on their list: towels for the bathroom and the beach.